SPROUTWORTH

What is Real Time Marketing: How to Use it Powerfully to Drive Growth

How customer data platforms can provide real time marketing insights to drive growth

The times for lengthy and continual marketing campaigns are long gone; why?

Because marketers need real time marketing. Marketers used to target customers; now they must learn to invite them in. Marketing campaigns are over within minutes when it comes to real-time marketing. The reason for this is that real-time marketing ensures a brand can adapt and react to things going on in the world.

There are thousands of potential customers that entrepreneurial businesses can interact at any given time. The trick to real-time marketing is to be quick, aware, connected, and content-minded.

In the past, campaigns had to be carefully and thoughtfully planned out in advance. Today, you can create and implement a real time marketing campaign in mere minutes. The real question is, whether you would be able to gain any traction. In this blog, we’ll look at what it takes to succeed with real time marketing.

About Subra

Subra Krishnan is a co-founder and Chief Executive Officer of Lemnisk. Lemnisk offers real-time marketing automation built on a customer data platform. Lemnisk delivers superior customer experiences that result in increased conversions, retention, and growth for enterprises.

Lemnisk a leading enterprise Customer Data & Marketing Platform announced its entry into the Japanese market. The company’s solution enables enterprise brands to maximize their marketing ROI by orchestrating 1-to-1 personalization and cross-channel customer journeys at scale. Lemnisk customers include Citibank, Standard Chartered Bank, AIA Insurance, and Abu Dhabi Commercial Bank.

Subra has over two decades of experience building and scaling deep tech products and teams, including over a decade in big data, machine learning, and marketing technology systems. Prior to starting Lemnisk, Subra was the CEO at Vizury, a leading ad tech company that was sold to Singapore-based Affle.

In this episode, he shares how we can leverage customer data platforms to provide insights for real time marketing that can enhance customer experiences and drive growth.

Some topics we discussed include:

  • Why he advocates for real time marketing
  • Does all marketing need to be real-time
  • Why some companies don’t see value in real time data and take action on it
  • In general, is a Customer Data Platform (CDP) seen to be more of a marketing prerogative
  • How CDP’s can help with marketing automation and enhance customer experiences across their journey with a brand
  • Where and how does AI come into the picture with real time marketing
  • B2B use cases for a CDP
  • Pre-requisites for launching real time marketing in your company
  • Key metrics to watch in order to drive growth via CDPs and real time marketing
  • and much much more …

Listen to the episode

Connect with Subra

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Author

  • Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

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