In this episode, Adam Berguem, Demand Generation Manager for Crayon, shares how to address an emerging trend in marketing and sales. He also shares ways we can address the gap between marketing, sales, and technology to drive business growth.
Some topics we discussed include:
- What are new industry trends in marketing in 2020
- Top digital marketing trends in 2020
- Issues that businesses encounter in bringing marketing and sales together
- What it means to have an increasingly buyer-centric world
- Is data becoming more valuable than cash from a business point of view
- Should businesses be investing in developing a data flywheel
- How to merge data with the speed of response
- How to address an emerging trend in marketing
- Future marketing trends
- Where do B2B marketing trends in 2020 and the future leave sales
- What distinguishes legendary marketers from the rest
- Perspectives we need to bring to a Business Intelligence (BI) centric world
- and much more
Links and resources mentioned
- Check out Adam’s site
Connect with Adam
Subscribe to & Review the Predictable B2B Success Podcast
Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Latest posts by Vinay Koshy (see all)
- How The Purpose of Branding Powerfully Boosts Revenue - January 19, 2021
- 5 Examples of Niche Marketing to Inspire Predictable Profits - January 19, 2021
- LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate - January 13, 2021
Leave a Reply