How to Use Live Chat Lead Generation to Fuel Business Growth

In this episode, Nelson Bruton, President, and Co-Owner of Interchanges.com, shares insights into how to use live chat lead generation to fuel business growth.

Interchanges.com is a Florida based digital marketing company that has generated over $1.4 billion in revenue for their clients by helping businesses to increase conversions using live chat support.

Some topics we discussed include:

How to approach lead generation
Why consider using a live chat lead generation strategy
Considerations that businesses need to keep in mind when implementing live chat
How to use live chat so it aids and not disrupt a customers buying process
The one thing you need to do before deploying live chat on your website
How to develop a live chat lead generation strategy
Why manning live chat 24/7 can be a challenge and how to address the issue
Pre-requisites for a website before deploying live chat
Where live chat sits in the mar-tech stack
What ROI you can expect from using live chat for lead generation
and much much more

Links and resources mentioned

Check out Interchanges.com

Connect with Nelson

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