SPROUTWORTH

  • Home
  • Blog
  • Subscribe
  • Contact

By Vinay Koshy Leave a Comment

4 Key Ingredients for Cross-Channel Marketing Strategies

4 Key Ingredients for Cross-Channel Marketing Strategies
Share
Tweet
Share

Given that 78% of marketers believe that cross-channel marketing strategies are important, it is surprising that only 74% of them have only email and display integrated with one other channel. This is according to a recent study by Forrester. In fact according to the study, almost –

half have integrated search retargeting and less than a third have integrated mobile text and app messaging.

The common issues encountered by most marketers include a lack of coordination, not having managers who collaborate well, conflicting objectives that place strains on internal and external resources and insufficient skills to execute and measure cross-channel marketing strategies when implemented.

While technology is increasingly recognized to play a significant role in the on going management of cross-channel marketing strategies, for most companies the investment is generally less than 10% of the companies overall technology budget.

Most marketers tend to use a number of different technologies to try and manage the process of strategy and program execution, data collection and process management across channels. As they do not believe a single solution could handle all that they need. The figure below shows some of the technologies being used to manage cross-channel marketing programs.

cross-channel marketing strategies

The need and expectation to provide consistent messaging across different platforms is really driving cross-channel marketing strategies.

Lessons learnt by advanced and experienced marketers point to 4 key ingredients for cross-channel marketing strategies to be successful.

1. Integrated technology platform.
2. Manage cross-channel programs through co-ordinated team effort and communication
3. A technology budget that allows for investment in better tools that automate cross-channel management tasks and are better pleased with their efforts.
4. Focus on consistent messaging. Automating or off-loading operational tasks allows internal personnel to focus on cooperating to create a consistent view of the customer across channels and joint planning of cross-channel marketing campaigns.

Do the challenges highlighted by the study reflect that of yours? What is the biggest need in your business to execute and manage cross-channel marketing strategies effectively.

Source

  • Author
  • Recent Posts
Vinay Koshy
Follow me
Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
Follow me
Latest posts by Vinay Koshy (see all)
  • How The Purpose of Branding Powerfully Boosts Revenue - January 19, 2021
  • 5 Examples of Niche Marketing to Inspire Predictable Profits - January 19, 2021
  • LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate - January 13, 2021
Share
Tweet
Share

Filed Under: Social Media Tagged With: content marketing, cross-channel marketing

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • How The Purpose of Branding Powerfully Boosts Revenue
  • 5 Examples of Niche Marketing to Inspire Predictable Profits
  • LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate
  • What is a Social Media Influencer and How They Help Propel Growth
  • The Ultimate Guide to Creating Content That Converts

Resources

list-building1

© Copyright Sproutworth · All Rights Reserved

This site uses cookies: Find out more.