How to Use Humor in Business Communication to Drive Results

How to Use Humor in Business Communication to Drive Business Results

In this episode, Andrew Tarvin, the world’s first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication.

Some topics we discussed include:

Why Andrew left P&G to start Humor That Works
Why is humor in business communication important
What are the potential downsides of using humor in business communication
What are the key opportunities and threats of using humor in business communication
Can humor be used to persuade more effectively
From a sales point of view does humor work best as a top-funnel technique?
How to ensure that humor aligns with your brand identity
What if you can’t joke about what you’re selling
Let’s say I run a brand that has never used humor in content marketing before. How do I start
Can humor be used to elicit more feedback and insight into a customer’s experiences
and much more

Links and resources mentioned

Check out Humor That Works

Connect with Andrew

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