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How to Use Humor in Business Communication to Drive Business Results

How to Use Humor in Business Communication to Drive Business Results
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How to use humor in business communication to drive business results

In this episode, Andrew Tarvin, the world’s first humor engineer and founder of Humor at Work shares his thoughts on using humor in business communication.

Some topics we discussed include:

  • Why Andrew left P&G to start Humor That Works
  • Why is humor in business communication important
  • What are the potential downsides of using humor in business communication
  • What are the key opportunities and threats of using humor in business communication
  • Can humor be used to persuade more effectively
  • From a sales point of view does humor work best as a top-funnel technique?
  • How to ensure that humor aligns with your brand identity
  • What if you can’t joke about what you’re selling
  • Let’s say I run a brand that has never used humor in content marketing before. How do I start
  • Can humor be used to elicit more feedback and insight into a customer’s experiences
  • and much more

Links and resources mentioned

  • Check out Humor That Works

Connect with Andrew

  • LinkedIn

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Vinay Koshy
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Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
Follow me
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Filed Under: Business growth, Customer experience, Podcast, Strategy Tagged With: Andrew Tarvin, business communication, content marketing strategy

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

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  • Sustained Competitive Advantage: 9 Simple Steps to Deliver Long Term Business Growth
  • 9 Proven Ways to Create a Successful Customer-Driven Marketing Strategy
  • What is B2B Sales and How to Create a Successful Sales Process
  • 10 Critical Functions of Sales Management That Drive Business Growth
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