Is Quora for business the new social network being favored by businesses! As any business owner knows, a social presence equals visibility, which in turn leads to sales! If you want more sales for your business, get into social media today! According to a recent survey only 2.47% use Quora on a regular basis. So is it really worth a business’s time? (Image credit: Flickr)
Some corporate users find Quora difficult to grasp, as there doesn’t seem to be any clear direction or rules around what it can be used for. While it is merely frowned upon to push brands on other forums, Quora strictly moderates its forums to omit spam. This means that Quora users are looking for spam-free education, engaging content, and brand familiarity! If a brand is on Quora, it’s because it’s meant to be there. More importantly it is a great opportunity for brands to use Quora for business to show off their thought leadership.
Be ready for lots of feedback though! Quora forum users are invited to challenge companies on specific areas of expertise. It is worth the time invested because corporations can – and do – educate customers through thought provoking conversation.
Not everyone may be in a position to engage in thought leadership, if so it can be used for gathering customer intelligence. For ideas on what sort of customer intelligence can be gathered read the previous post on using social media for market research. Gathering customer intelligence is an essential part of customer service. Corporations grab real, candid conversations and insights into how customers feel about the brand. Quora along with other social media platforms stands side by side with traditional methods, such as surveys, to bring customer thoughts to the front lines.
What would you do with more expressive, realistic customer feedback? Would you use it to improve your brand? Companies are using Quora for business to do just that. Get in the game before the competition pulls ahead with this new marketing tool.
What is your companies current viewpoint on using Quora for business? Let us know in the comments below.