Vinay Koshy

Ensuring that you are building marketing content that is likely to be read and used by potential customers to either be nurtured in the process or convert into a sale… Read More

Millions if not billions of dollars are spent by businesses on advertising, marketing and promotion every year to people outside of the business, but quite often employees are ignored when… Read More

Google rich snippets are an addition to snippets which provide users a preview under a search result of the kind of content available on that page. The Google rich snippets… Read More

In the 2012 Social Media Marketing Industry Report, B2B marketers showed just as much of social media usage, including that of Facebook and cited the following benefits in building their… Read More

Content writing can be at times hard and in need of a fresh perspective. Regardless of the kind of content you may be pulling together being reminded of writing tips… Read More

You know that vanilla flavoured marketing doesn’t work. So how do we send the right message to the right people and customise the message as they get nurtured along the… Read More