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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

Avoid Groupthink & Killing Creativity With The Two Pizza Metric

February 27, 2026December 7, 2012 Vinay Koshy

A subtle killer of creativity or solution oriented thinking is groupthink which occurs when groups (generally larger groups or teams) lose the benefits of independent thought and end up just… Read More

Categories Execution & Content

4 Marketing Habits To Diminish Business Opportunities

February 27, 2026December 7, 2012 Vinay Koshy

I was thinking about some of the best ways to add value to marketing efforts when I came across this article. While it focuses on bad marketing habits, perhaps a… Read More

Categories Execution & Content

Delegation and Control: How To Leverage The Delegation Process for Your Business

February 27, 2026December 7, 2012 Vinay Koshy

Delegation is a must for any business that desires to grow. Business growth is just not possible if you try to do it all yourself. There is a view that… Read More

Categories Execution & Content

Holiday Shopping Trends Marketers Need To Know This Year

March 6, 2026December 7, 2012 Vinay Koshy

From shopping online to browsing through products and services on their mobiles Americans are shopping and spending very differently as opposed to a few years ago. Social media recommendations only… Read More

Categories Execution & Content
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