Your entire leadership team describes what you do differently. One executive says you’re a “unified data platform.” Another calls it “AI-powered analytics.” Your newest VP thinks you’re “customer intelligence software.”… Read More
Your sales coaching isn’t working. Not because you’re bad at it. Not because your team lacks talent. But because you’re following the same broken playbook every sales leader uses: trying… Read More
Most B2B tech CEOs believe their brand stands out. They’re wrong. After ghostwriting positioning strategies for dozens of funded startups, I’ve watched the same pattern repeat. Executives point to their… Read More
Most B2B tech leaders treat culture like wallpaper. Something to hang up during a team offsite and forget about by Monday. They craft vision statements that sound profound in conference… Read More
Your company’s reputation isn’t at risk from AI itself—it’s at risk from how carelessly you’re implementing it. While 78% of organizations now use AI, 97% lack proper access controls, and… Read More
Most B2B marketers are fighting the wrong battle. They pour millions into rational messaging, feature comparisons, and ROI calculators—all designed to persuade the conscious mind. Meanwhile, 95% of B2B buying… Read More