Integrating customer-centric approaches with sales enablement strategies is critical to achieving sustainable business growth and customer retention, as discussed in this episode of “Predictable B2B Success.” In a conversation with… Read More
Did you know 80% of businesses can’t connect with their customers? That’s where the 6 Ps of marketing come in. These six elements — Product, Price, Place, Promotion, People, and… Read More
In this episode of Predictable B2B Success, we dive deep into the complex and often contentious interrelation of sales and marketing with our guest, Islam Gouda. Gouda, a global ambassador… Read More
Customer experience tracking has become indispensable for growth and success. In this insightful episode of Predictable B2B Success, host Vinay Koshy speaks with Ian Peterman, founder of the Peterman Design… Read More
In this episode of Predictable B2B Success, host Vinay Koshy speaks with Katie McLaughlin, founder and Chief Strategist at McLaughlin Method, to explore transformative employee engagement strategies that drive long-term… Read More
The integration of sales and marketing is more crucial than ever in driving successful business outcomes. In this episode of Predictable B2B Success, we are joined by Shaily Hakimian, a… Read More