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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

How to Write Headlines With Powerful Science Backed Triggers

February 27, 2026April 16, 2014 Vinay Koshy
how to write headlines

Have you been told that in learning how to write headlines – the process is more of an art form? Well it is more science than art. Here’s why. No… Read More

Categories Pipeline & Revenue 2 Comments

How to Increase Online Sales with the Psychology of Scarcity

February 27, 2026April 11, 2014 Vinay Koshy
psychology of scarcity

What if you could make one simple tweak to your business and saw an immediate increase online sales? How would you feel? That’s a silly question, I know. It would… Read More

Categories Execution & Content, Pipeline & Revenue

Blog Comments: Strategy or Tactic

February 27, 2026March 31, 2014 Vinay Koshy

Should you allow blog comments or not? Being able to post blog comments has been from the early days of blogging, about being able to reach out and connect with… Read More

Categories Execution & Content, Pipeline & Revenue 2 Comments

How Urgency Can Boost Conversion Optimization by 27%

February 27, 2026March 21, 2014 Vinay Koshy
use scarcity effectively

It’s quite well known that conversion optimization techniques helps increase conversion rates  by persuading people to buy. What is perhaps not so well known is that if not used properly… Read More

Categories Execution & Content, Pipeline & Revenue

Unmasking the “Content is King” Myth

February 27, 2026March 13, 2014 Vinay Koshy
content is king

Content is king or is it design or SEO? The debate rages on. Let’s get some clarity on this. Read More

Categories Execution & Content, Pipeline & Revenue

1 Crucial Thing Your Web Designer Won’t Tell You About Increasing Sales by 600%

February 27, 2026February 5, 2014 Vinay Koshy
increasing sales

Increasing sales online is generally not an area that most web designers like to enter into. However as I have said in previous posts web design plays a crucial role… Read More

Categories Execution & Content, Pipeline & Revenue
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