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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

Social Media Marketing Trust and The Reputation Factor

March 6, 2026January 4, 2013 Vinay Koshy

Trust and Social media marketing trust is now becoming integrated into various facets of our online lives. In fact a world where banks consider online reputation along with credit ratings,… Read More

Categories Execution & Content

How Mobile Photography Content Provides Business Leverage

February 27, 2026January 3, 2013 Vinay Koshy

There has been an explosion in mobile photography content. This is largely due to advances in technology and the visual nature of the internet. They say a picture is worth… Read More

Categories Execution & Content

What Native Advertising Means For Content Marketing?

February 27, 2026January 3, 2013 Vinay Koshy

Native advertising is on the rise especially given the lower conversion rates with banner advertising. According to Solve Media and Column Five – Native advertising is, in technical terms, “a… Read More

Categories Execution & Content

Content Marketing Menu: How Restaurants Build Their Audience

February 27, 2026January 1, 2013 Vinay Koshy

A content marketing menu seems to be the way restaurants and other eateries are building their audience in what is a very competitive space. In fact there is quite an… Read More

Categories Execution & Content

4 Key Ingredients for Cross-Channel Marketing Strategies

February 27, 2026January 1, 2013 Vinay Koshy

Given that 78% of marketers believe that cross-channel marketing strategies are important, it is surprising that only 74% of them have only email and display integrated with one other channel…. Read More

Categories Execution & Content

How to Build Your Brand Online

March 6, 2026January 1, 2013 Vinay Koshy

Building your business brand online is imperative regardless of the size of your business. To build your brand online you will need consistency of your message across different platforms. This… Read More

Categories Execution & Content
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