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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

How Team Productivity Metrics Cut Management Costs 40%

August 28, 2025 Vinay Koshy
How Team Productivity Metrics Cut Management Costs 40%

Most B2B executives are tracking the wrong team productivity metrics. They’re obsessing over hours logged and tasks completed, while their businesses hemorrhage money due to strategic misalignment and organizational confusion…. Read More

Categories Business growth, Leadership, Management, Productivity

Why 90% of Technical Partnership Outsourcing Fails (Data-Driven Analysis)

August 21, 2025August 20, 2025 Vinay Koshy
Why 90% of Technical Partnership Outsourcing Fails (Data-Driven Analysis)

The $62 billion outsourcing industry has a dirty secret that nobody wants to discuss. While executives chase the promise of 40-60% cost savings through technical partnerships, most end up incurring… Read More

Categories Business growth, Go-to-market

How Emotional Intelligence B2B ROI Drives 30% Higher Sales Than Process Optimization

August 14, 2025 Vinay Koshy
How Emotional Intelligence B2B ROI Drives 30% Higher Sales Than Process Optimization

Here’s a truth that’ll make your finance team do a double-take: Sales reps who received emotional intelligence training outsold their colleagues by 12%, generating over $55,000 more each. Yet most… Read More

Categories Conversion, Go-to-market, Leadership, Sales

Why 95% of Cold Email Deliverability Strategies Fail CEOs

August 6, 2025 Vinay Koshy
Why 95% of Cold Email Deliverability Strategies Fail CEOs

Most CEOs waste months chasing tactical deliverability fixes while ignoring the strategic foundation that drives revenue. 95% of cold emails fail because leaders focus on symptoms instead of systems. Here’s… Read More

Categories Business growth, Go-to-market, Strategy

B2B Customer Journey Mapping Failures Cost 90% of Companies Their Most Critical Growth Stage

August 6, 2025July 30, 2025 Vinay Koshy
B2B Customer Journey Mapping: The $47B Blind Spot Error

90% of B2B companies fail at customer journey mapping because they track touchpoints instead of designing achievement pathways that create unstoppable customer momentum. Here’s what most B2B tech leaders won’t… Read More

Categories Business growth, Go-to-market, Strategy

Data Driven Business Strategy Mistakes Costing CEOs Millions

July 24, 2025July 24, 2025 Vinay Koshy
Data Driven Business Strategy Mistakes Costing CEOs Millions

The brutal truth about why 69% of companies are hemorrhaging money on data driven business strategy initiatives that deliver zero ROI. Most C-suite executives are making the same catastrophic error… Read More

Categories Business growth, Go-to-market, Strategy
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