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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

How to effortlessly improve website usability with mostly free tools

February 27, 2026August 31, 2014 Vinay Koshy
website usability

  Have you ever felt frustrated after looking at a few sites in the hope of finding information that was important to you? Users have no patience for sites without… Read More

Categories Pipeline & Revenue

How to convert more visitors into email subscribers

February 27, 2026August 7, 2014 Vinay Koshy
email subscribers

  Are you struggling to build your subscriber list? Is this the case despite focusing on the needs of your audience persona, asking the one question that will gain you… Read More

Categories Pipeline & Revenue

7 Ways to Boost Content Conversion Rates With Visuals

February 27, 2026July 24, 2014 Vinay Koshy
visual content

Most people gravitate towards visuals yet boosting visual content conversion rates isn’t easy. Let me be honest with you, people like to interact with products or services that they want… Read More

Categories Execution & Content, Pipeline & Revenue 2 Comments

7 Sales Copy Techniques You Can Steal from Seth Godin

February 27, 2026June 16, 2014 Vinay Koshy
sales copy

Seth Godin is one of the most influential marketers of all time. However, he is also a master at producing sales copy. Many people know Seth Godin as the author… Read More

Categories Pipeline & Revenue

How to Write Headlines With Powerful Science Backed Triggers

February 27, 2026April 16, 2014 Vinay Koshy
how to write headlines

Have you been told that in learning how to write headlines – the process is more of an art form? Well it is more science than art. Here’s why. No… Read More

Categories Pipeline & Revenue 2 Comments

How to Increase Online Sales with the Psychology of Scarcity

February 27, 2026April 11, 2014 Vinay Koshy
psychology of scarcity

What if you could make one simple tweak to your business and saw an immediate increase online sales? How would you feel? That’s a silly question, I know. It would… Read More

Categories Execution & Content, Pipeline & Revenue
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