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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

How Does Content Interact With Marketing Strategies?

March 22, 2026December 20, 2012 Vinay Koshy

Content is essentially the cornerstone of search and social media. How does content interact with marketing strategies? well it forms the basis on which marketing strategies need to be formed…. Read More

Categories Execution & Content

How To Create A Video SEO Strategy

February 27, 2026December 19, 2012 Vinay Koshy

Video SEO Strategy for the most part is often relegated to SEO’s after the production work is done resulting in something of a disconnect with the overall goal and purpose… Read More

Categories Execution & Content

Fast Food Mobile Marketing Speeds Up Search for Consumers

February 27, 2026December 19, 2012 Vinay Koshy

Fast food mobile marketing speeds up search for consumers why because when people think of dining options they often think of what is nearby. To aid that increasing number of… Read More

Categories Execution & Content

6 Steps to Building Marketing Content with Buyer Personas

March 6, 2026December 18, 2012 Vinay Koshy

Ensuring that you are building marketing content that is likely to be read and used by potential customers to either be nurtured in the process or convert into a sale… Read More

Categories Execution & Content

How Your Employees Can Build Your Business

March 6, 2026December 18, 2012 Vinay Koshy

Millions if not billions of dollars are spent by businesses on advertising, marketing and promotion every year to people outside of the business, but quite often employees are ignored when… Read More

Categories Execution & Content

How to Increase Conversions with Google Rich Snippets

February 27, 2026December 17, 2012 Vinay Koshy

Google rich snippets are an addition to snippets which provide users a preview under a search result of the kind of content available on that page. The Google rich snippets… Read More

Categories Execution & Content
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