According to the Edelman-LinkedIn B2B Thought Leadership Impact Report, 71% of decision-makers say that less than half of the thought leadership content they consume provides them with valuable insights. Most… Read More
Hiring an executive ghostwriter? This complete guide covers what they produce, how to evaluate them, what to pay, and how to avoid the most expensive mistakes B2B tech founders make… Read More
Most sales organizations underperform because of fixable gaps in attitude, training, and management. Scott Roy of WRP shares the frameworks that work. Read More
Most B2B tech CEOs I talk to have hired a ghostwriter at least once. A good number of them regret it. The writer produced polished content. It got decent engagement…. Read More
Most B2B relationship building fails because there’s no system. Learn Devin Sizemore’s 5-principle framework and 6-week nurture email that drives 60% response rates. Read More
60% of all searches now end without a click. Most B2B tech CEOs I speak with are still optimizing for a search engine that no longer controls their buyers’ first… Read More