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Strategy

Without an effective strategy, your business cannot expand its influence and drive business growth predictably. Discover how successful businesses develop their strategy by …

What CROs Get Wrong About B2B AI Marketing Strategy Implementation

September 4, 2025September 3, 2025 Vinay Koshy
What CROs Get Wrong About B2B AI Marketing Strategy Implementation

Estimated reading time: 12 minutes Bottom line up front: 87% of Chief Revenue Officers are implementing B2B AI marketing strategy backwards—chasing flashy point solutions instead of building organizational intelligence systems… Read More

Categories Business growth, Content Marketing, Strategy

Why 95% of Cold Email Deliverability Strategies Fail CEOs

August 6, 2025 Vinay Koshy
Why 95% of Cold Email Deliverability Strategies Fail CEOs

Most CEOs waste months chasing tactical deliverability fixes while ignoring the strategic foundation that drives revenue. 95% of cold emails fail because leaders focus on symptoms instead of systems. Here’s… Read More

Categories Business growth, Go-to-market, Strategy

B2B Customer Journey Mapping Failures Cost 90% of Companies Their Most Critical Growth Stage

August 6, 2025July 30, 2025 Vinay Koshy
B2B Customer Journey Mapping: The $47B Blind Spot Error

90% of B2B companies fail at customer journey mapping because they track touchpoints instead of designing achievement pathways that create unstoppable customer momentum. Here’s what most B2B tech leaders won’t… Read More

Categories Business growth, Go-to-market, Strategy

Data Driven Business Strategy Mistakes Costing CEOs Millions

July 24, 2025July 24, 2025 Vinay Koshy
Data Driven Business Strategy Mistakes Costing CEOs Millions

The brutal truth about why 69% of companies are hemorrhaging money on data driven business strategy initiatives that deliver zero ROI. Most C-suite executives are making the same catastrophic error… Read More

Categories Business growth, Go-to-market, Strategy

Product-Led Growth Onboarding: Why ‘Effortless’ Actually Kills Conversions

July 18, 2025July 16, 2025 Vinay Koshy
Product-Led Growth Onboarding: Why 'Effortless' Actually Kills Conversions

TL;DR: The Product-Led Growth (PLG) obsession with “frictionless” onboarding is costing B2B tech companies millions in lost revenue. While removing unnecessary barriers matters, strategic friction drives better conversions, stronger habit… Read More

Categories Business growth, Go-to-market, Strategy

The Alliance Process: Sales Prospecting Techniques That Drives 60X Results

June 4, 2025 Vinay Koshy
The Alliance Process: Sales Prospecting Techniques That Drives 60X Results

Sales prospecting techniques are often the linchpin between sales teams that struggle and those that consistently crush their targets. In this episode, legendary sales consultant and author Mike LaRusso reveals… Read More

Categories Business growth, Sales, Strategy
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