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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

B2B Lead Generation Strategies: Why Your Content Isn’t Working (And 5 Fixes)

April 20, 2026 Vinay Koshy
B2B lead generation strategies diagnostic framework showing 5 failure points

Most B2B content fails for the same 5 reasons. If your blog posts and LinkedIn updates aren’t generating leads, this diagnostic framework shows exactly what’s broken and what to fix… Read More

Categories Execution & Content, Pipeline & Revenue

Get Message Market Fit Even If Your Product Is Great

August 25, 2026April 20, 2026 Vinay Koshy
Get Message Market Fit Even If Your Product Is Great

Message market fit is why great B2B SaaS products stall at $3M in ARR. Not the product. The message. Your product works. Customers love it. They refer others. Churn is… Read More

Categories Pipeline & Revenue

B2B Newsletter Ghostwriting: Build Pipeline as a Tech CEO

August 25, 2026April 20, 2026 Vinay Koshy
B2B tech founder at desk with newsletter analytics showing high open rates and a whiteboard displaying the ghostwriting workflow — Brief, Write, Publish

The funded B2B tech founders who consistently close enterprise deals share one habit their competitors overlook: a weekly newsletter their buyers actually read. Not because they’re prolific writers, but because… Read More

Categories Execution & Content

B2B Content Marketing: A CEO’s Guide to Building Scalable Pipeline

August 14, 2026April 20, 2026 Vinay Koshy
CEO at a modern desk with abstract content marketing streams — articles, newsletters, LinkedIn posts — converging into an upward pipeline growth line

Most B2B content marketing advice assumes you have a dedicated team, a content calendar, and a budget that most funded startups don’t yet have. The advice tells you to publish… Read More

Categories Execution & Content

Educational Email Course for B2B SaaS: Build Trust Before the Demo Request

June 30, 2026April 20, 2026 Vinay Koshy
Educational Email Course for B2B SaaS - Five progressive email lessons building trust before a B2B SaaS demo, shown as a color-graduated sequence ending in a booked meeting

Learn how a B2B SaaS educational email course builds trust with multi-stakeholder buyers before the demo — with 7 steps, platform picks, and subject line formulas. Read More

Categories Pipeline & Revenue

Educational Email Course for B2B: The CEO Growth Play

April 20, 2026 Vinay Koshy
B2B founder reviewing an educational email course for b2b sequence on a laptop to build pipeline and CEO authority

Most B2B lead magnets collect email addresses. Educational email courses collect trust. That distinction is between a list that sits dormant and a pipeline that runs on autopilot. Funded B2B… Read More

Categories Pipeline & Revenue
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