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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

How to Rank in ChatGPT: The B2B Founder’s Playbook

August 25, 2026June 8, 2026 Vinay Koshy
how to rank in chatgpt - Illustration of a ChatGPT interface showing a cited source highlighted in gold, representing AI citation visibility for B2B companies

Ranking in ChatGPT means appearing as a cited source when your buyers ask the AI about your problem space, product category, or competitors. ChatGPT reaches over 300 million users weekly,… Read More

Categories Authority & Visibility, Pipeline & Revenue

Content Strategy for Funded Startups: A Stage-by-Stage Playbook

June 5, 2026 Vinay Koshy
A staircase of four funding stages showing content strategy for funded startups widening from seed to Series C.

Build a content strategy for funded startups that matches each funding stage, from seed to Series C. Stop chasing volume and start owning buying questions. Read More

Categories Pipeline & Revenue

Multichannel Cold Outreach: How LinkedIn + Email Gets 50% More B2B Replies

August 25, 2026June 3, 2026 Vinay Koshy
Multichannel Cold Outreach: How LinkedIn + Email Gets 50% More B2B Replies

Quickmail founder Jeremy Chatelaine reveals why LinkedIn + email gets 50% more B2B replies: the 4-step sequence, evergreen setup, and reply rate diagnostic. Read More

Categories Pipeline & Revenue

What Is Answer Engine Optimization: The B2B Founder’s Guide

August 25, 2026June 2, 2026 Vinay Koshy
What is answer engine optimization - Flat diagram comparing traditional SEO search results with AI answer engine optimization citations for B2B tech founders

Answer engine optimization (AEO) helps B2B tech founders get cited in ChatGPT, Perplexity, and AI Overviews. Here is what it is and how to build it into your content strategy. Read More

Categories Authority & Visibility

CEO Newsletter: The Format That Turns Subscribers Into Sales Conversations

August 25, 2026May 28, 2026 Vinay Koshy
B2B founder writing a CEO newsletter on a laptop, with an email dashboard open showing subscriber growth and pipeline metrics

Discover the five-part CEO newsletter format B2B founders use to build pipeline from email. What to write, how often to send, and the metrics that actually matter for inbound growth. Read More

Categories Execution & Content, Authority & Visibility

B2B Demand Generation Strategy: How Funded Startups Build a Pipeline Without Burning Runway

August 25, 2026May 27, 2026 Vinay Koshy
B2B demand generation strategy framework for funded startups

A B2B demand generation strategy is the documented framework a company uses to generate awareness, attract in-market buyers, and build a qualified pipeline before those buyers contact sales. According to… Read More

Categories Pipeline & Revenue
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