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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

B2B SaaS Pipeline Strategy: A 5-Step CEO Framework

March 18, 2026March 11, 2026 Vinay Koshy
B2B SaaS Pipeline Strategy: A 5-Step CEO Framework

Most B2B SaaS founders make the same pipeline mistake. They chase lead volume. They set aggressive MQL targets. They celebrate when the number goes up. Then they wonder why the… Read More

Categories Execution & Content, Pipeline & Revenue

SaaS Content Marketing Agency: The Ultimate CEO’s Guide to Choosing the Right Partner

March 22, 2026March 7, 2026 Vinay Koshy
B2B SaaS CEO reviewing content marketing agency proposals and ROI metrics

You’re three months into a contract with a content marketing agency. They’ve delivered 24 blog posts. Your organic traffic is up 40%. Your board wants to know: how many of… Read More

Categories Pipeline & Revenue

AEO Agency: The Essential Guide for B2B Tech CEOs

May 6, 2026March 6, 2026 Vinay Koshy
Diagram showing how an AEO agency positions B2B tech content to appear as cited sources in ChatGPT, Perplexity, and Google AI Overviews

AEO agency guide for B2B tech CEOs: services, pricing, ROI metrics, board reporting. Choose the right Answer Engine Optimization partner in 2026. Read More

Categories Authority & Visibility, Execution & Content

AEO vs SEO: The Costly Mistake Most B2B Tech Companies Are Making

March 18, 2026March 5, 2026 Vinay Koshy
Infographic showing AEO vs SEO as parallel channels: AEO leads to AI assistant citations while SEO leads to Google search rankings, both feeding into B2B buyer journey

AEO vs SEO: not a choice, but a sequence. What B2B tech CEOs need to know about AI-first search, why most companies are getting it wrong, and where to start. Read More

Categories Pipeline & Revenue

Skill Stacking for Entrepreneurs: What MBAs Miss

March 18, 2026March 4, 2026 Vinay Koshy
Skill stacking for entrepreneurs

Skill stacking for entrepreneurs is not about becoming a generalist. That is the first thing most founders get wrong. The MBA programs worth attending will teach you finance, operations, strategy,… Read More

Categories Execution & Content, Pipeline & Revenue

B2B Content-Led Growth: The Framework Behind 500 CEO Conversations

April 16, 2026February 26, 2026 Vinay Koshy
b2b content-led growth framework — 4 stages: Foundation, Authority, Distribution, Conversion for funded B2B startups

Most B2B content strategies fail for one reason. Not because the content is bad. Not because the team lacks talent. They fail because the company treats b2b content-led growth as… Read More

Categories Execution & Content, Pipeline & Revenue, Trust & Credibility
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