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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

B2B LinkedIn Marketing With AI: 7 Tools That Build Pipeline in 2026

June 30, 2026 Vinay Koshy
b2b linkedin marketing with ai

B2B LinkedIn marketing with AI uses artificial intelligence to automate outreach and personalize messaging while analyzing platform performance. AI-referred traffic grew 527% year over year. LinkedIn drives 80% of B2B… Read More

Categories Pipeline & Revenue

LLMSEO: How B2B Tech Companies Get Named by ChatGPT in 2026

June 24, 2026 Vinay Koshy
LLMSEO diagram showing a B2B brand being cited by ChatGPT and Claude AI assistants

LLMSEO is the practice of optimizing your content so that large language models cite your brand in their answers. AI referrals from ChatGPT convert at 15.9% compared to 1.76% for… Read More

Categories Authority & Visibility

7 B2B Lead Gen Tactics Funded Tech CEOs Are Using in 2026

June 22, 2026June 19, 2026 Vinay Koshy
Diagram showing 7 b2b lead gen tactics ranked by speed to pipeline for funded B2B tech CEOs in 2026

B2B lead gen tactics are the specific channel-and-format combinations that move unknown buyers into qualified pipeline. Funded B2B tech companies that stack two or more coordinated tactics generate a pipeline… Read More

Categories Pipeline & Revenue

GEO SEO: How to Run Both Without Splitting Your Authority

June 18, 2026 Vinay Koshy
Diagram showing how GEO SEO combines traditional SEO rankings with AI citation authority in a unified content strategy for B2B tech companies

GEO SEO is the practice of optimizing content to rank in traditional search and earn citations in AI-generated answers simultaneously. B2B tech companies running only one channel leave pipeline on… Read More

Categories Execution & Content, Pipeline & Revenue

Branding Content That Actually Drives B2B Revenue

June 17, 2026 Vinay Koshy
Three-layer B2B branding content model showing narrative, authority, and ambient content levels for funded SaaS companies

Branding content is content designed to shape how a market thinks about a problem before any vendor enters the conversation. It builds recognition, establishes category context, and creates preference for… Read More

Categories Execution & Content, Pipeline & Revenue

Money Psychology for CEOs: Why Data-Driven Leaders Still Make Emotionally Driven Financial Decisions

June 15, 2026June 10, 2026 Vinay Koshy
money psychology of CEOs

Money psychology for CEOs determines financial outcomes more than any spreadsheet or forecast model. Douglas Lynam, a former Benedictine monk who spent 20 years under a vow of poverty before… Read More

Categories Pipeline & Revenue
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