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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

Iterative Agile Marketing: A B2B Founder’s MVP Framework

August 25, 2026December 11, 2024 Vinay Koshy
Iterative Agile Marketing Secrets Revealed (Drive Growth Without Blowing Your Budget)

Are you tired of long-term marketing campaigns that fizzle out before gaining traction? Welcome to a new era with iterative agile marketing! In this episode of Predictable B2B Success, hosts… Read More

Categories Pipeline & Revenue, Authority & Visibility

Bad Content in B2B: How to Identify It and Fix It Before It Kills Your Pipeline

August 25, 2026December 6, 2024 Vinay Koshy
Band content - A B2B content analytics dashboard showing performing and underperforming blog posts

Bad content in B2B marketing consumes budget without advancing pipeline. Learn how to identify bad content in your library, audit for quality problems, and fix it with a step-by-step approach… Read More

Categories Execution & Content

How to Master Customer-Centric Sales Enablement Strategies for B2B Revenue Growth

August 25, 2026December 4, 2024 Vinay Koshy
How to Master Customer-Centric Sales Enablement Strategies for B2B Revenue Growth

Integrating customer-centric approaches with sales enablement strategies is critical to achieving sustainable business growth and customer retention, as discussed in this episode of “Predictable B2B Success.” In a conversation with… Read More

Categories Authority & Visibility, Pipeline & Revenue

The Complete Guide to Content Distribution Strategies for 2025

March 22, 2026December 4, 2024 Feature Box, Vinay Koshy
content distribution

This post tells you how to take your content to the next level. Here’s the key to content distribution: it gets the word out about you and expands your audience…. Read More

Categories Execution & Content

6 Ps of Marketing: The Extended Marketing Mix Explained

August 5, 2026December 4, 2024 Vinay Koshy
Diagram showing the 6 Ps of marketing — Product, Price, Place, Promotion, People, and Process — as an interconnected system for B2B tech companies

Most B2B tech CEOs I talk to have the same underlying marketing problem. Their product is strong. Their team is growing. But their marketing isn’t compounding. It costs more and… Read More

Categories Authority & Visibility, Pipeline & Revenue

The Handy Guide to Sales Enablement Content for 2025

February 27, 2026December 3, 2024 Feature Box, Vinay Koshy
sales enablement content

How can stories supercharge your sales game? Sales enablement content fuels success by guiding teams with tools that transform prospects into customers. Dive into the vibrant world of storytelling, where… Read More

Categories Execution & Content, Pipeline & Revenue
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