Discover what proven experts and thought leaders have to say and do around creating customer experience strategies and methodologies to drive business growth.
Most B2B tech companies waste 67% of their event budgets on activities that can’t be measured. The companies hitting 300%+ ROI follow a radically different approach: they treat events as… Read More
Most B2B marketers are fighting the wrong battle. They pour millions into rational messaging, feature comparisons, and ROI calculators—all designed to persuade the conscious mind. Meanwhile, 95% of B2B buying… Read More
Web design directly impacts on-site user behavior. Beautifully designed pages inspire brand trust. They elevate purchase intention. And they even increase customer loyalty. However, the simple truth is that none… Read More
he brand stickiness vs brand loyalty debate reveals a crucial truth: while B2B tech leaders chase the loyalty unicorn, the real money lies in brand stickiness. Salesforce didn’t build a… Read More
In today’s tech landscape, an AI Customer Support Platform is no longer just a futuristic idea; it’s a transformative tool that’s redefining how businesses interact with their customers. In this… Read More
A robust B2B loyalty program platform has become paramount for fostering enduring client relationships and driving growth. In this podcast episode, Len Covello, the Chief Technology Officer at Engage People,… Read More