Most B2B content strategies fail for one reason. Not because the content is bad. Not because the team lacks talent. They fail because the company treats b2b content-led growth as… Read More
Figuring out how to scale a B2B startup is one of the most deceptive challenges in business. The early wins feel like proof the formula is working. Revenue grows. The… Read More
Your entire leadership team describes what you do differently. One executive says you’re a “unified data platform.” Another calls it “AI-powered analytics.” Your newest VP thinks you’re “customer intelligence software.”… Read More
You’re 60 days from closing your Series A. Your term sheet is signed. Due diligence begins. Then your lawyer mentions you never filed 83(b) elections. Your raise just got complicated…. Read More
Between 75 and 95 percent of new products fail. Harvard Business School professor Clayton Christensen put that number into widespread circulation, and subsequent launches have not challenged it. For funded… Read More
Most tech CEOs hire salespeople the same way they hire engineers. Post a job description. Screen resumes. Conduct interviews. Hire whoever “feels right.” Then 6 months later, they’re scrambling to… Read More