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How to Bootstrap a Business For Sustainable Growth

how to bootstrap a business for sustainable growth

About this episode

Steve Jobs said, “If you really look closely, most overnight successes took a long time.” This is true for any business. Most successful founders and entrepreneurs bootstrap a business and go through a lot before they come to the attention of the public.

In this episode, Aaron Crewe, CEO of Novi Digital (which is a platform that sources both agencies and consultants to deliver services to clients) shares his lessons learned from bootstrapping his business for sustainable growth. Insights he shares include:

  • How to bootstrap a business by building a plan around a budget rather than around your wishes
  • How to create content that people can relate to
  • The number one priority in bootstrapping a business that most people ignore
  • Why selling services is easier than selling products
  • Why you should start in a big market and find your niche within it
  • The one resource you need to leverage to bootstrap a business and grow your sales pipeline
  • and much more

Subscribe to the Predictable B2B Success Podcast

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Resources

  • Connect with Aaron on LinkedIn
  • Visit the Novi Digital website
  • Check out Novi Digital’s SEO Management Services

Author

  • Vinay Koshy
    Vinay Koshy

    Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

    View all posts

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