Gone are the days when with the right agency and message, any brand could get their message to their audience. In fact marketing response rates are on the decline and audiences sick of marketing messages have more or less been reduced to playing the role of filters looking for something valuable. (Image credit: Wikipedia)
Dave Grohl from the Foo Fighters is a great example of marketing content that rocks. Dave Grohl doesn’t just right the lyrics, or play the guitar. He does all of that and more but mainly he focuses on creating great content and connecting with his audience. See it isn’t about the volume of the message or the number of messages but rather the quality of the content.
Peter Drucker is quoted as saying the aim of marketing is “knowing the customer so well that your product or service sells itself.” With Apple, the product, the content and the experience become the marketing and with Dave Grohl the concert and experience become the marketing.
So in what ways can you engage your company to produce marketing content that rocks?