Making sales is a key focus of any business wanting predictable growth. Discover how sales champions use time tested techniques to grow their businesses by…
Your entire leadership team describes what you do differently. One executive says you’re a “unified data platform.” Another calls it “AI-powered analytics.” Your newest VP thinks you’re “customer intelligence software.”… Read More
Between 75 and 95 percent of new products fail. Harvard Business School professor Clayton Christensen put that number into widespread circulation, and subsequent launches have not challenged it. For funded… Read More
Most tech CEOs hire salespeople the same way they hire engineers. Post a job description. Screen resumes. Conduct interviews. Hire whoever “feels right.” Then 6 months later, they’re scrambling to… Read More
Stop me if you’ve heard this one before. A startup raises a Series A. Immediately hires 15 people. Rents a fancy office. Adds unlimited PTO, catered lunches, and a ping-pong… Read More
Your $500 B2B customer acquisition cost isn’t a badge of honor. It’s a confession of strategic failure. Most B2B companies spend $536 to acquire each new customer and call it… Read More
Most B2B companies are bleeding opportunities on LinkedIn. Here’s what I see daily when ghostwriting for Series B and C tech CEOs: They’re posting content three times a week. Getting… Read More