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Social Media

Now more than ever you need to understand and relate to your audience socially with social media tools and channels. Discover how to do so with proven strategies and techniques from successful entrepreneurs and practitioners.

B2B Customer Acquisition Cost: The $10 Benchmark Explained

January 9, 2026December 27, 2025 Vinay Koshy
Besnik Vrellaku, CEO of SalesFlow.io, expert in reducing B2B customer acquisition cost to $10-20 through multichannel strategies

Your $500 B2B customer acquisition cost isn’t a badge of honor. It’s a confession of strategic failure. Most B2B companies spend $536 to acquire each new customer and call it… Read More

Categories Business growth, Go-to-market, Sales, Social Media, Strategy

LinkedIn Lead Generation Strategy: 100% Process Proof

December 17, 2025 Vinay Koshy
LinkedIn Lead Generation Strategy: 100% Process Proof

Most B2B companies are bleeding opportunities on LinkedIn. Here’s what I see daily when ghostwriting for Series B and C tech CEOs: They’re posting content three times a week. Getting… Read More

Categories Business growth, Go-to-market, Sales, Social Media, Strategy

3 Keys to Tie B2B Social Media ROI to Real Revenue (And Secure Your Marketing Budget Forever)

March 12, 2025 Vinay Koshy
3 Keys to Tie B2B Social Media ROI to Real Revenue (And Secure Your Marketing Budget Forever)

Understanding B2B social media ROI has become critical for businesses striving to maximize their impact and effectiveness. In this episode of the Predictable B2B Success podcast, host Vinay Koshy interviews… Read More

Categories Content Marketing, Sales, Social Media

Social Media Growth Strategies: How to Boost Your Brand Visibility

January 8, 2025 Vinay Koshy
social media growth

While increasing your reach on social media is nice, it’s not the main goal — it’s about building relationships with your audience. At Sproutworth, we use a storytelling approach to… Read More

Categories Social Media

4 Steps to Double Your LinkedIn Leads Today (No Brand Policing or Red Tape Required)

April 11, 2025January 2, 2025 Vinay Koshy
4 steps to double your LinkedIn leads today

Unlocking the power of LinkedIn leads can be a game-changer for B2B companies striving to stand out in today’s competitive marketplace. In this episode of Predictable B2B Success, host Vinay… Read More

Categories Content Marketing, Lead generation, Sales, Social Media

10 Effective Strategies to Generate Leads Through Social Media

March 3, 2025December 18, 2024 Vinay Koshy
generate leads through social media

Let storytellers, not advertisers, help you generate leads through social media. Today, social platforms are more than just networking tools. They are dynamic ecosystems that allow you to create authentic… Read More

Categories Lead generation, Social Media
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Host of Predictable B2B Success Podcast

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