With sales the way to convert more customers is really to understand what the buyer wants. Psychology can help in this especially social psychology. The infographic shows 10 ways that social psychology can be ethically employed to help convert more customers.
Some of the highlights are to help customers break through action paralysis by setting minimums or low thresholds for them to engage with your product or service. For example first month free.
Understanding the major types of buyers categorized as Tightwads -24%, average buyers – 61% and spendthrifts – 15%. Focusing your messaging to each of the groups by re-framing your offering, changing price points and articulating your message in a way that is relevant to them will allow for greater engagement.
The need to use urgency and scarcity have been known for sometime but buyers are likely to block out such messages unless told given information on how to follow up.
64% of customers were also shown to buy into a brand because of shared values.
While these social psychology methods have been proven over time how these are made to fit in the context of your business is what could convert more customers and drive ongoing engagement. The use of surprise reciprocity by creating small wow factors for customers when they don’t expect it is also what keeps customers loyal on an ongoing basis.
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