Vinay Koshy 
Stop wasting money on CRM systems your team won’t use. Here’s the uncomfortable truth: Your $50,000 CRM investment is probably collecting digital dust. Research shows that 55% of CRM implementations… Read More
Stop me if this sounds familiar. You’re the founder of a B2B service business. You’ve crossed six figures—maybe even hit seven. Your client work is solid. Your team respects you…. Read More
Your company’s reputation isn’t at risk from AI itself—it’s at risk from how carelessly you’re implementing it. While 78% of organizations now use AI, 97% lack proper access controls, and… Read More
Most B2B marketers are fighting the wrong battle. They pour millions into rational messaging, feature comparisons, and ROI calculators—all designed to persuade the conscious mind. Meanwhile, 95% of B2B buying… Read More
In 2024, while 72% of B2B companies faced longer sales cycles and saw marketing costs surge by 47%, most tech CEOs continued to focus on organic growth. They burned millions on… Read More
he brand stickiness vs brand loyalty debate reveals a crucial truth: while B2B tech leaders chase the loyalty unicorn, the real money lies in brand stickiness. Salesforce didn’t build a… Read More
