Vinay Koshy 
Most SaaS companies approach pricing like a math problem. They calculate costs, add margin, check competitor rates, and pick a number. Mike Moll learned this lesson the hard way when… Read More
Stop me if you’ve heard this one before. A startup raises a Series A. Immediately hires 15 people. Rents a fancy office. Adds unlimited PTO, catered lunches, and a ping-pong… Read More
Your $500 B2B customer acquisition cost isn’t a badge of honor. It’s a confession of strategic failure. Most B2B companies spend $536 to acquire each new customer and call it… Read More
Most B2B companies are bleeding opportunities on LinkedIn. Here’s what I see daily when ghostwriting for Series B and C tech CEOs: They’re posting content three times a week. Getting… Read More
Most B2B tech leaders treat culture like wallpaper. Something to hang up during a team offsite and forget about by Monday. They craft vision statements that sound profound in conference… Read More
Most B2B tech companies waste 67% of their event budgets on activities that can’t be measured. The companies hitting 300%+ ROI follow a radically different approach: they treat events as… Read More