Vinay Koshy 
The funded B2B tech founders who consistently close enterprise deals share one habit their competitors overlook: a weekly newsletter their buyers actually read. Not because they’re prolific writers, but because… Read More
Most B2B tech founders never build a deliberate thought leadership strategy; they treat thought leadership as a brand exercise: something to do once the pipeline is healthy. The founders I… Read More
Most B2B founders treat thought leadership like a solo sport. They write articles, publish LinkedIn posts, and send newsletters to an audience that grows slowly and painfully. The smartest ones… Read More
Message market fit is why great B2B SaaS products stall at $3M in ARR. Not the product. The message. Your product works. Customers love it. They refer others. Churn is… Read More
Most B2B tech CEOs I talk to have hired a ghostwriter at least once. A good number of them regret it. The writer produced polished content. It got decent engagement…. Read More
Statistical thinking in business is a discipline built on asking better questions before acting on what the data appears to show. According to Qlik’s global research on data literacy, 62%… Read More
