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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

How to Scale a B2B Startup: Lessons From 500 CEO Interviews

February 25, 2026 Vinay Koshy
How to Scale a B2B Startup: Lessons From 500 CEO Interviews

Figuring out how to scale a B2B startup is one of the most deceptive challenges in business. The early wins feel like proof the formula is working. Revenue grows. The… Read More

Categories Business growth, Go-to-market, Sales Leave a comment

B2B Category Design: Escape Crowded Markets Fast

February 18, 2026February 18, 2026 Vinay Koshy
B2B Category Design: Escape Crowded Markets Fast

Your entire leadership team describes what you do differently. One executive says you’re a “unified data platform.” Another calls it “AI-powered analytics.” Your newest VP thinks you’re “customer intelligence software.”… Read More

Categories Business growth, Go-to-market, Leadership, Sales, Thought leadership Leave a comment

Legal Mistakes Startups Make (Investor View)

February 11, 2026 Vinay Koshy
Legal Mistakes Startups Make (Investor View)

You’re 60 days from closing your Series A. Your term sheet is signed. Due diligence begins. Then your lawyer mentions you never filed 83(b) elections. Your raise just got complicated…. Read More

Categories Business growth, Go-to-market, Strategy Leave a comment

Product Validation: What 6,000 Product Launches Reveal

February 4, 2026 Vinay Koshy
Product Validation: What 6,000 Product Launches Reveal

Between 75 and 95 percent of new products fail. Harvard Business School professor Clayton Christensen put that number into widespread circulation, and subsequent launches have not challenged it. For funded… Read More

Categories Business growth, Conversion, Go-to-market, Sales, Strategy Leave a comment

How to Hire Salespeople Who Actually Perform (Not Sell)

January 28, 2026 Vinay Koshy
How to Hire Salespeople Who Actually Perform (Not Sell)

Most tech CEOs hire salespeople the same way they hire engineers. Post a job description. Screen resumes. Conduct interviews. Hire whoever “feels right.” Then 6 months later, they’re scrambling to… Read More

Categories Business growth, Go-to-market, Sales Leave a comment

Improve Sales Team Performance: Stop Fixing Weaknesses

January 21, 2026 Vinay Koshy
Improve Sales Team Performance: Stop Fixing Weaknesses

Your sales coaching isn’t working. Not because you’re bad at it. Not because your team lacks talent. But because you’re following the same broken playbook every sales leader uses: trying… Read More

Categories Branding, Business growth, Go-to-market, Startup, Strategy
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