With the release of vine integration into Twitter the question of whether Vine is a good thing for content marketers is one that seems to keep coming up. In case you are wondering what Vine is, it is a means by which users can upload 6 second videos on to Twitter. In fact Twitter has now officially released its Vine video sharing app on the Apple App store. (Image credit: Apple App Store) The video below gives you a quick orientation and a how to use introduction. If a picture is worth a thousand words then imagine how many words a 6 second video can produce. The question of whether Vine is a good thing for content marketers seems to detract from the overall content marketing strategy. For content marketers it shouldn’t matter whether you are producing a 6 second video or 60 page whitepaper. What ever is being produced needs to fit into the larger marketing strategy and game plan.
According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America report from the Content Marketing Institute, 64% of B2B content marketers say they are challenged with producing enough content.
The challenge for content marketers, is to be able to set high standards valuing quality not just quantity. This is especially important in a world of shrinking attention spans. Content marketers are probably quite familiar with the cliche – “Content is King”, however in today’s world that can be a real challenge. Keeping up with the content that competitors and others are producing can seem quite impossible at times. It is therefore important to ensure that as you produce your content for your business or brand that it caters and engages your audience not matter whether it is in written form or in visual form. When engaging in social sharing for your brand it will always be, critical to produce targeted, high-quality, objective content. This is true even if you are just swinging from a 6-second Vine… Do have plans or are making plans to include Vine in your overall content marketing strategy? What is the biggest challenge that you face as content marketers when it comes to new platforms and technologies? Let us know in the comments below.
