Coca-Cola has many content marketing lessons for just about any company. They have for a long time been a leader in content marketing. As a testament to their success is the fact that they have also adapted very well to a changing media landscape. But perhaps more importantly is the fact that they have adapted one way story telling to dynamic storytelling thus changing their content marketing approach in the hope of adding value and significance to peoples lives. (Image credit: Wikipedia)
Watch the videos below to learn from Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company. Jonathan is the person responsible for leading global creative vision and strategy for the company’s portfolio of global brands. In an unique and enlightening way Jonathan explains the challenge of content creation. In his content marketing lessons, he also reminds us that
“the role of content excellence is to be like a ruthless editor” and that “every contact point with a customer should tell an emotional story.”
Brand content marketing is essentially a combination of liquid and linked ideas that the audience then absorb and react to.
The videos offer an excellent perspective on content marketing lessons from Coca-Cola on building a content and conversation ecosystem. This is especially the case as the relationships between businesses and consumers become as important in the online world as it is in the real world. Content marketing lessons from the videos also indicate that how we control the flow of content marketing will also play a significant part in the success of marketing campaigns.
Let us know what the biggest content marketing lessons from the videos above were for you.