SPROUTWORTH

  • Home
  • Blog
  • Subscribe
  • Contact

By Vinay Koshy Leave a Comment

Content Marketing Lessons From Coca-Cola

Content Marketing Lessons From Coca-Cola
Share
Tweet
Share

content marketing lessons

Coca-Cola has many content marketing lessons for just about any company. They have for a long time been a leader in content marketing. As a testament to their success is the fact that they have also adapted very well to a changing media landscape. But perhaps more importantly is the fact that they have adapted one way story telling to dynamic storytelling thus changing their content marketing approach in the hope of adding value and significance to peoples lives. (Image credit: Wikipedia)

Watch the videos below to learn from Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company. Jonathan is the person responsible for leading global creative vision and strategy for the company’s portfolio of global brands. In an unique and enlightening way Jonathan explains the challenge of content creation. In his content marketing lessons, he also reminds us that

“the role of content excellence is to be like a ruthless editor” and that “every contact point with a customer should tell an emotional story.”

Brand content marketing is essentially a combination of liquid and linked ideas that the audience then absorb and react to.

The videos offer an excellent perspective on content marketing lessons from Coca-Cola on building a content and conversation ecosystem. This is especially the case as the relationships between businesses and consumers become as important in the online world as it is in the real world. Content marketing lessons from the videos also indicate that how we control the flow of content marketing will also play a significant part in the success of marketing campaigns.

Let us know what the biggest content marketing lessons from the videos above were for you.

  • Author
  • Recent Posts
Vinay Koshy
Follow me
Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
Follow me
Latest posts by Vinay Koshy (see all)
  • Sustained Competitive Advantage: 9 Simple Steps to Deliver Long Term Business Growth - February 27, 2021
  • 9 Proven Ways to Create a Successful Customer-Driven Marketing Strategy - February 24, 2021
  • What is B2B Sales and How to Create a Successful Sales Process - February 24, 2021
Share
Tweet
Share

Filed Under: Social Media Tagged With: content marketing creation, content marketing strategy, story telling

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search this site

Recent Posts

  • Sustained Competitive Advantage: 9 Simple Steps to Deliver Long Term Business Growth
  • 9 Proven Ways to Create a Successful Customer-Driven Marketing Strategy
  • What is B2B Sales and How to Create a Successful Sales Process
  • 10 Critical Functions of Sales Management That Drive Business Growth
  • How to Create Amazing Content: 10 Ingredients to Drive Long Term Growth

Resources

list-building1

© Copyright Sproutworth · All Rights Reserved

This site uses cookies: Find out more.