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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

Marketing Tactics for Small Business: How much time should you devote to different tactics?

March 6, 2026January 15, 2013 Vinay Koshy

Marketing is so organic and there are now so many marketing tactics for small business to choose from. There is no one method or set of methods that will suit… Read More

Categories Execution & Content

How to Use Social Media Data To Close Sales

February 27, 2026January 12, 2013 Vinay Koshy

Social media data has changed the way sales world operates favoring buyers a lot more. Buyers can now very quickly look up crowd sourced web and social media content to… Read More

Categories Execution & Content

Social Media Marketing ROI: Is It Paying Off?

March 6, 2026January 11, 2013 Vinay Koshy

Social media marketing ROI (return on investment) is one of the most challenging issues for marketers. even though social media isn’t new, it offers up challenges. For example consider the… Read More

Categories Execution & Content

Extreme Content Marketing: Inside Red Bull’s Marketing

February 27, 2026January 10, 2013 Vinay Koshy

  Red Bull’s involvement with extreme content marketing has made it the go to site for all things extreme sports and some amazing physical feats. while the company prefers not… Read More

Categories Execution & Content

How Local Content Marketing Can Drive Engagement

March 6, 2026January 10, 2013 Vinay Koshy

  Local content marketing needs to be part of just about every businesses overall strategy. After all according to Google 97 percent of Americans use search to find local businesses,… Read More

Categories Execution & Content

What Content Marketing Really Means in 2013

March 6, 2026January 9, 2013 Vinay Koshy
content marketing

Content marketing has been all the rage last year and probably will be in 2013. But while some may see it as something new and the magic solution to all… Read More

Categories Execution & Content
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