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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

B2B Relationship Building That Gets 60% Response Rates

March 25, 2026March 25, 2026 Vinay Koshy
B2B Relationship Building That Gets 60% Response Rates

Most B2B relationship building fails because there’s no system. Learn Devin Sizemore’s 5-principle framework and 6-week nurture email that drives 60% response rates. Read More

Categories Authority & Visibility, Trust & Credibility

Generative Engine Optimization: 5 Critical Mistakes Costing Your B2B Pipeline

March 19, 2026 Vinay Koshy
Illustration showing a B2B executive comparing a traditional Google search results page with an AI chat interface citing a brand answer, representing the shift to generative engine optimization.

60% of all searches now end without a click. Most B2B tech CEOs I speak with are still optimizing for a search engine that no longer controls their buyers’ first… Read More

Categories Authority & Visibility

Why Most B2B Sales Culture Efforts Quietly Fall Apart

March 18, 2026March 18, 2026 Vinay Koshy
Why Most B2B Sales Culture Efforts Quietly Fall Apart

B2B sales culture is the silent variable behind almost every revenue problem that stumps a funded founder. Not the pipeline. Not the product. Not even the reps. When deals stall,… Read More

Categories Execution & Content, Pipeline & Revenue

B2B SaaS Pipeline Strategy: A 5-Step CEO Framework

March 18, 2026March 11, 2026 Vinay Koshy
B2B SaaS Pipeline Strategy: A 5-Step CEO Framework

Most B2B SaaS founders make the same pipeline mistake. They chase lead volume. They set aggressive MQL targets. They celebrate when the number goes up. Then they wonder why the… Read More

Categories Execution & Content, Pipeline & Revenue

SaaS Content Marketing Agency: The Ultimate CEO’s Guide to Choosing the Right Partner

March 22, 2026March 7, 2026 Vinay Koshy
B2B SaaS CEO reviewing content marketing agency proposals and ROI metrics

You’re three months into a contract with a content marketing agency. They’ve delivered 24 blog posts. Your organic traffic is up 40%. Your board wants to know: how many of… Read More

Categories Pipeline & Revenue

AEO Agency: The Essential Guide for B2B Tech CEOs

March 22, 2026March 6, 2026 Vinay Koshy
Diagram showing how an AEO agency positions B2B tech content to appear as cited sources in ChatGPT, Perplexity, and Google AI Overviews

AEO agency guide for B2B tech CEOs: services, pricing, ROI metrics, board reporting. Choose the right Answer Engine Optimization partner in 2026. Read More

Categories Authority & Visibility, Execution & Content
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