Vinay Koshy 
Most B2B content is technically correct and emotionally inert. That is the real problem. Not the algorithm, not the format, not the posting frequency. Buyers are humans before they are… Read More
Most B2B founders use bullet points incorrectly. Not because they don’t know the basics. The problem is they treat bullet points like a filing system, cramming every thought into a… Read More
Educational email course vs lead magnet: which builds better B2B pipeline? A founder’s verdict with a clear winner for funded tech companies. Read More
Learn exactly how to get cited by AI search engines like Perplexity, ChatGPT, and Google AI Overviews. A step-by-step framework for B2B tech companies targeting AI-generated answers in 2026. Read More
Most SaaS founders are optimizing for rankings, but their best buyers no longer click. According to G2’s April 2026 research, 51% of B2B software buyers now begin their software research… Read More
Getting businesses to your website is only a quarter of the challenge because only 25% of leads are ready to buy at the present time. Despite this figure, traffic is… Read More