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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

Executive Ghostwriter: The Complete Guide for B2B Tech Founders

April 16, 2026 Vinay Koshy
Executive ghostwriter collaborating with a B2B tech founder on content strategy

Hiring an executive ghostwriter? This complete guide covers what they produce, how to evaluate them, what to pay, and how to avoid the most expensive mistakes B2B tech founders make… Read More

Categories Authority & Visibility

How to Build a Sales Organization That Scales Predictably

April 22, 2026April 15, 2026 Vinay Koshy
How to Build a Sales Organization That Scales Predictably

Most sales organizations underperform because of fixable gaps in attitude, training, and management. Scott Roy of WRP shares the frameworks that work. Read More

Categories Pipeline & Revenue

Thought Leadership Ghostwriting for CEOs: The Real Playbook

April 16, 2026April 4, 2026 Vinay Koshy
B2B tech CEO collaborating with thought leadership ghostwriter to create authentic executive content

Most B2B tech CEOs I talk to have hired a ghostwriter at least once. A good number of them regret it. The writer produced polished content. It got decent engagement…. Read More

Categories Pipeline & Revenue

B2B Relationship Building That Gets 60% Response Rates

March 25, 2026March 25, 2026 Vinay Koshy
B2B Relationship Building That Gets 60% Response Rates

Most B2B relationship building fails because there’s no system. Learn Devin Sizemore’s 5-principle framework and 6-week nurture email that drives 60% response rates. Read More

Categories Authority & Visibility, Trust & Credibility

Generative Engine Optimization: The B2B Tech Framework for AI Search in 2026

April 16, 2026March 19, 2026 Vinay Koshy
Illustration showing a B2B executive comparing a traditional Google search results page with an AI chat interface citing a brand answer, representing the shift to generative engine optimization.

60% of all searches now end without a click. Most B2B tech CEOs I speak with are still optimizing for a search engine that no longer controls their buyers’ first… Read More

Categories Authority & Visibility

Why Most B2B Sales Culture Efforts Quietly Fall Apart

March 18, 2026March 18, 2026 Vinay Koshy
Why Most B2B Sales Culture Efforts Quietly Fall Apart

B2B sales culture is the silent variable behind almost every revenue problem that stumps a funded founder. Not the pipeline. Not the product. Not even the reps. When deals stall,… Read More

Categories Execution & Content, Pipeline & Revenue
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Host of Predictable B2B Success Podcast

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