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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

Do customer surveys help or hinder your content marketing efforts?

February 27, 2026June 30, 2013 Vinay Koshy

Is your business driving its content marketing efforts based on customer surveys? While content marketing may be the center piece of online marketing conversations, creating content that engages your customers… Read More

Categories Execution & Content

7 ways to get more client referrals through strategic investments

February 27, 2026June 29, 2013 Vinay Koshy

Want more client referrals? Here’s how! Most businesses are always looking for ways to find more client referrals. However as outlined by GrowThink.com some 58.6% of us don’t even take… Read More

Categories Execution & Content

4 Tips For Google Local Content Marketing for Businesses

February 27, 2026June 28, 2013 Vinay Koshy

How to Connect with Buyers Using Google Local Content Marketing Although it has been several months since Google merged with Google Places to become Google Local, there was some confusion… Read More

Categories Execution & Content

How to utilise infographics for content marketing

February 27, 2026June 26, 2013 Vinay Koshy

How your business can benefit by employing infographics for content marketing So why use infographics? Infographics for content marketing have taken the world by storm, as we are increasingly more… Read More

Categories Execution & Content

Current trends for SMB’s using content marketing

March 22, 2026June 25, 2013 Vinay Koshy

A study with Inc and Vocus shows current trends with SMB’s using content marketing as part of their overall digital marketing initiatives. Most companies attributed the success of their content… Read More

Categories Execution & Content

Content marketing, links and the Penguin 2.0 aftermath

March 31, 2026May 24, 2013 Vinay Koshy

There is a lot being said about content marketing being the new SEO, however content marketing has been around since before SEO. That said as much as people may like… Read More

Categories Execution & Content
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