Westjet continues the “Spirit of Giving” theme this year with another video that is rapidly rising the viral video charts. Discover if Vimeo is actually better than YouTube for marketers.
Discover the best of visual content strategies that make it easy for you to make your content stand out. Brian Honigman, Ann Handley, Peg Fitzpatrick and Susan Johnstone among others provide insights and tools to help us with our content marketing endeavors.
Content Marketing & Media
WestJet Christmas Miracle: Spirit of Giving
Westjet continued this year with their spirit of giving event. They brought a sleigh to a community in the Dominican Republic where people could tell Santa what they wanted most for Christmas. Employees of Westjet then scrambled to organize and grant those wishes. With close to 3 million views the video is steadily climbing the viral video charts.
YouTube or Vimeo? Which is best?
Brian Honigman provides an interesting perspective to the benefits of Vimeo over Youtube for marketers. While the companies where started around the same time they have gone down different paths. With a different business model. Could Vimeo’s benefits including not distracting viewers from other content on its site be better for content marketers?
The #SoloSelfie revolution
Beats by Dre leverages the selfie trend with their #SoloSelfie campoaign. The campaign video below includes a host of star-studded selfies featuring you guessed it – Beat headphones.
The how to video below however has some of the star cast from the above video, encouraging users to join in and post their own selfies using the #SoloSelfie and #BeatsByDre hashtags. Could this be the beginning of more sponsored selfies?
Content Marketing Know-How
65 Visual Content Marketing Strategies That Make Tired Old Marketing Tactics Look Hip and Fresh
Visual content is a powerful tool that your business or brand can use to engage your audience and fans. It allows you to express ideas quickly and effectively while also setting your content apart from the vast amount of text content published online everyday.
So what kinds of content work well for your business? The answer is usually – a variety. Finding a variety of clever and creative ways to mix your visual content will only help your overall content marketing strategy while boosting interactions with your followers and fans.
In this article I show you several simple