This week Sainsbury’s video ad is gaining a lot of traction with its audience, Twitter rolls out a Twitter Offers, Facebook ad campaign changes are to come into affect soon, Hootsuites publishes its Love List while Neil Patel, Luke Summerfield, Ana Hoffman and Francisco Rosales amongst others share insights into effective content marketing strategy.
Content Marketing & Media
Sainsbury’s Christmas 2014 ad gives pause for thought
UK grocer Sainsbury’s take on the historic 1914 Christmas truce is gaining a lot of traction in the top rankings on the viral video charts. It was a time where some German, British and French soldiers were said to have stopped fighting to wish each other merry Christmas, sing carols and even play soccer in “no-man’s land” between the two opposing sides. With 13.5 million views and counting, the piece reminds people that despite the differences we have it is the things that connect us that are far more powerful. The company is donating proceeds from the sales of the chocolate bar to a charity.
Twitter Now Lets Brands Tweet Deals to Users With a New Offer Button Discounts in Time For Holidays
Twitter is rolling out a new feature that launches the company into ecommerce. The feature will allow brands to tweet deals which user can claim online and redeem in stores. Called Twitter Offers it comes in the wake of rolling out a buy button for tweets. The company says it is working with retailers, chain stores and other shops that will tweet messages with the new offer button. The offers will be along the lines of what you find on Groupon.
Facebook Ad Campaign Changes: What Marketers Need to Know
Andrea Vahl provides insights into how the recent Facebook ad campaign structure can affect how you set up and test your ads. Discover how to set up Facebook campaigns in the new structure.
True Brand Love is More Than Just Likes
Hootsuite has released the Love List which ranks brands by “love”. This is calculated by mentions across 25 platforms, sentiment score and percentage of social conversations that contain the word “love”. The list will be updated monthly and also takes into account mentions on press sites. Dove is at number 1 for its “Real Beauty” campaign.
Content Marketing Know How
How Do You Get More Attention For Your Social Media Ads?
The answer lies in discovering what the brain pays attention to filters out to prevent it from being overwhelmed. Luke Summerfield shares insights into key triggers that get picked up by your reticular activating system (RAS).
Email Automation Works – Here are the Stats to Prove it
Email automation is so much more than just sending a welcome email. Francisco Rosales provides 21 statistics to prove that email automation works. Conversion and revenue is not what you think according to #5.
How to Use Story Theory to Increase Brand Affinity
Has storytelling become marketing’s new hammer wherein everything is starting to look like a nail? James Signorelli CEO at eswStoryLab Marketing shares this presentation on how story theory can be applied to marketing. He reminds us that stories are relational.
How To Write Irresistible Blog Post Introductions That’ll Keep Your Readers Reading
Blog introductions are something that are a vexing challenge for most bloggers. After all with statistics showing that only 18% of visitors reading your blog post how you can possibly engage them and encourage them to keep reading. Discover 6 tips that Julie Neidlinger to revive your introductions and keep your readers reading.
Why You Should Dump Facebook Marketing (Focus on This Instead)
In a recent spate of updates by Facebook and warnings of promotional page posts being less visible by early next year, much is being said about the decrease in distribution of posts. Discover why should dump Facebook marketing and focus on this instead.
6 Ways to Keep Sales High After the Holiday Spike
It seems to be something of an annual feature with online sales peaking during the end of year holiday season and then plummeting. Worse still returns seem to spike during this period. So how do you avoid the sales slump?
Neil Patel provides 6 ways to reinvigorate sales after the holiday sales spike.
This Simple Strategy Will Stuff Your Business so Full of Content That It Will Have to Wear Its Fat Pants
Ann Handley encourages businesses to look beyond a “one and done” approach. In other words it is important to view all pieces of content as expressions of a single, bigger idea. Or alternatively if starting with a larger piece of content like an ebook, report or white paper, think about creating smaller chunks of shareable content from that.
Cool Tools I Have Discovered
Dasheroo – Elegant, simple, useful business dashboards done right
Process Street – A great tool for documenting processes, standard operating procedures, checklists for routine activities etc.
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