Content marketing challenges in 2015 are numerous especially in today’s media environment. Challenges like a lack of resources, strategy, time and budgets are often talked about given the number of polls conducted like the one below.
But there are other issues as well given the proliferation of animated GIF’s, infobesity, loss of organic reach on social media, measuring thought leadership etc. There are companies like BuzzFeed that seem to be making enormous strides despite these challenges. In this post we will take a look at some opportunities, lessons we can learn and how to effectively address some content marketing challenges this year.
Content Marketing & Media
BuzzFeed’s New Revenue Chief Says There Are 3 Reasons People Share Its Videos
Buzzfeed is investing a lot of money into video and international content. Buzzfeed Motion Pictures is redefining how the company views distribution and storytelling. In March they hit 1 billion monthly video views.
Chief Revenue Officer, Lee Brown in an interview with AdWeek says the company categorizes why people share videos into three major buckets.
One, identity (“This is so me!”); two, emotional gift (“This made me LOL and I want to share it”); and three, information. We think about each division as an R&D lab. We’re taking what our video producers are seeing as they gather data from the 50-plus videos they’re making each week. We then apply those learnings for brands to create compelling, shareable videos.
Here is an example of what Buzzfeed readers love.
Snickers Found Amusing Fails All Over NYC and Put These Stickers Next to Them
Snickers has had a long time affection for peoples mistakes. So BBDO the agency that runs campaigns for Snickers sent out a team of creative scouts for mistakes around Manhattan and Brooklyn and selected the some rather absurd ones for the campaign.
Take a look at some examples below:
The door sign (Enter, Do Not Enter) was found in the entrance of a building in Williamsburg.
The “7st floor” sign was in a commercial building in Midtown.
McDonald’s Has Brought Back the Hamburglar, and It’s All Anyone Can Talk About
McDonald’s has resurrected the Hamburglar or at least a new version of the character. According to comments he is viewed as hot, creepy or a WWE wrestler
The Legend. The Lore. The good looks? Hamburglar is back, America, and he’s after our Sirloin Third Pound Burgers! https://t.co/M2Zi2OXo4u
— McDonald’s (@McDonalds) May 7, 2015
Just to clarify, I am not the new @McDonalds Hamburglar #FACT pic.twitter.com/YkOv5WBufy
— Cesaro (@WWECesaro) May 6, 2015
Snapchat Debuts Video Ads for 2 Cents a View
Snapchat hopes to woo advertisers by encouraging them to find a place on their network. At a recent Daily Mail/Elite Daily Digital Content NewFronts presentation, the company announced it would making 10 second ads available at a cost of 2 cents per view.
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