Fast food mobile marketing speeds up search for consumers why because when people think of dining options they often think of what is nearby. To aid that increasing number of consumers revert to their mobile devices while on the go. This has only been fueled with store locators, menu finders, mobile coupons, and ordering apps. (Image credit: Flickr)
It therefore makes sense for fast food mobile marketing to take priority given the uptake in mobile usage.
“From the appropriation of factory assembly lines to the invention of drive-thru windows, the fast food industry has always looked for new ways to streamline the process of moving meals from kitchen to customer,” said eMarketer. “Mobile is the latest tool to help further that goal for restaurant operator and patron alike.”
According to studies conducted nearly 64% of people who conducted a search for a fast food joint purchased their meal within an hour. Also 84% of smartphone users who used mobile search eventually converted. Advertising company YP reports that for September 2012, 24% of searches on their network were for restaurants.
These are reasons for fast food mobile marketing to take priority and get these businesses in front of the mobile users on the hunt for their next meal. From apps to mobile optimized websites and coupons, there are a number of different things that marketers could do get customers orders. Using permission based marketing, geo-location based social media and social media platforms should also form part of the marketing mix.
What marketing strategies have you seen being used effectively in the mobile space to differentiate a fast food service from others.