Video SEO Strategy for the most part is often relegated to SEO’s after the production work is done resulting in something of a disconnect with the overall goal and purpose of the videos. The reason being that SEO’s are forced to take a look at the created video (once completed), work out a goal that suits that content and then implement the appropriate optimization. (Image credit: Flickr)
A successful video SEO strategy can however be attained by combining the creative and technical aspects of SEO.
For video, this means taking a goal driven strategy from inception to launch:
Define the business goals.
Define the appropriate audience, hosting, and promotional strategy for the goal.
Create content that matches the business goals and the audience demographic
To engage audiences, a video SEO strategy will need to look at producing content to achieve goals and the demographics targeted. Video goals can be to improve conversions with video sitemap submitted to get rich snippets, increase brand awareness through inbound channels or through paid advertising and to drive links and social shares to a website.
Placement of videos and distribution of videos to the chosen demographic segments also need to stem from the overall video SEO strategy in order to achieve ROI positive outcomes.