SPROUTWORTH

  • Home
  • Blog
  • Subscribe
  • Contact

By Vinay Koshy Leave a Comment

How to Use Podcasting as a Powerful Customer Acquisition Strategy

How to Use Podcasting as a Powerful Customer Acquisition Strategy
Share
Tweet
Share
how to use podcasting as a powerful customer acquisition strategy

In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story.

Some topics we discussed include:

  • Why use podcasting as a customer acquisition strategy
  • How should businesses in the B2B space look at podcasting
  • How to use podcasts to target future customers as part of your business development strategy
  • How to increase the visibility of your podcast
  • How to provide value during the podcast process to acquire the account or customer
  • Can you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?
  • How can you use a podcast episode to acquire similar customers or more ideal customers
  • What do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a client
  • and much more

Links and resources mentioned

  • Check out Radio.co
  • Get podcast hosting on Podcast.co

Connect with James

  • LinkedIn
  • Twitter

Subscribe to & Review the Predictable B2B Success Podcast

Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

Apple Podcasts | Sticher | Pocket Casts | TuneIn

  • Author
  • Recent Posts
Vinay Koshy
Follow me
Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
Follow me
Latest posts by Vinay Koshy (see all)
  • How The Purpose of Branding Powerfully Boosts Revenue - January 19, 2021
  • 5 Examples of Niche Marketing to Inspire Predictable Profits - January 19, 2021
  • LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate - January 13, 2021
Share
Tweet
Share

Filed Under: Business growth, Podcast, Sales Tagged With: customer acquisition, James Mulvany, sales

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • How The Purpose of Branding Powerfully Boosts Revenue
  • 5 Examples of Niche Marketing to Inspire Predictable Profits
  • LinkedIn Messages to Connect: How to Use Them to Increase Your Close Rate
  • What is a Social Media Influencer and How They Help Propel Growth
  • The Ultimate Guide to Creating Content That Converts

Resources

list-building1

© Copyright Sproutworth · All Rights Reserved

This site uses cookies: Find out more.