In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story.
Some topics we discussed include:
- Why use podcasting as a customer acquisition strategy
- How should businesses in the B2B space look at podcasting
- How to use podcasts to target future customers as part of your business development strategy
- How to increase the visibility of your podcast
- How to provide value during the podcast process to acquire the account or customer
- Can you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?
- How can you use a podcast episode to acquire similar customers or more ideal customers
- What do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a client
- and much more
Links and resources mentioned
- Check out Radio.co
- Get podcast hosting on Podcast.co
Connect with James
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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