Do you know how to resurrect your marketing campaign with the Mayan Apocalypse?
The Mayan Apocalypse has been all over the news and internet. With the world predicted on Dec 21st, marketers have jumped on to the opportunity to launch marketing campaigns that engage new and existing customers. After all hot topics, cultural events get a fair share of coverage in the media and offer a way to resurrect your marketing. (image credit: Flickr)
Here’s how a couple of organizations jumped on to the Mayan Apocalypse event-
In February, Parisian ad agency Buzzman launched “The Last Greeting Card Ever” – a hilarious case study-style take on the Mayan Prophecy as a 5,000-year long marketing campaign. The agency is known for its viral videos, and this was no exception: the video has received over 75,000 YouTube views and was picked up by countless blogs.
Check the video out below.
More recently, JELL-O came out with a TV spot and online video demonstrating “the funnest sacrifice ever.” This was combined with a related Twitter-based contest, in which fans can tweet the one thing they would do if the world was about to end. Participants could potentially win one of the $100 daily prizes.
Here are a few tips that need to be kept in mind while developing your next marketing campaign in order to resurrect your marketing especially when leveraging a buzz-worthy event like the Mayan apocalypse.
Make an impact with subtlety or prominence. Whether you go with a play on your brand or brand name or just do a last-minute reveal like the JELL-O ad, ensure that you are making an impact with your campaign. Make it fun.
Timing. Timing plays a big role. Each event whether cultural or not is unique and for some the interest may start months ahead of time. So weighing up the implications of being the first to talk about it as opposed to leveraging the social buzz later down the track is vital in order to increase the likelihood of shares.
Leverage Media Exposure. If the campaign is being covered by the media then it only makes sense to let them know about it. They will then more than likely link to your story and or report on it. Give reporters the information they need to assess the value of your story before you reach out to them.
These should help you start to resurrect your marketing with a marketing campaign designed to get in front of your customers.
