In this episode Allan Langer, author of the bestselling book – “The 7 Secrets to Selling More by Selling Less” and a sales trainer shares how we can gain more customers with a website conversion optimization strategy.
Some topics we discussed include:
- How to balance the need to help people with the need to make a profit
- Should revenue be the primary metric for a business
- The best to bring alignment with business objectives
- How to have sales and marketing provide input into a website that serves customers where they are at as opposed where we would like them to be
- What is the grunt test and does it work in the B2B context
- How to ensure that your message is clear
- How does the StoryBrand framework help craft the message that we are trying to deliver to a potential client?
- How to include your story brand into your website collateral
- How to frame your product or service as a value proposition
- How to identify parts of your site that could be causing friction in the buying process
- and much more
Links and resources mentioned
- Check out Allan’s site
- Get a copy of The 7 Secrets to Selling More by Selling Less: The Ultimate Guide to Reinventing Your Sales Life
Connect with Allan
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Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.
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