SPROUTWORTH

  • Home
  • Blog
  • Subscribe
  • Contact

By Vinay Koshy Leave a Comment

How to Develop a Powerful Strategy For Marketing a Product

How to Develop a Powerful Strategy For Marketing a Product
Share
Tweet
Share
How to develop a powerful strategy for marketing a product

In this episode Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product.

Raman is the founder of 20 Nickels and hosts the following podcasts – Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include:

Some topics we discussed include:

  • What is product marketing – a definition
  • Why is product marketing important
  • What marketers should do more of
  • What is different about a product marketer, as opposed to a traditional marketer
  • Raman’s view on product marketing duties
  • How to create playbook that help build out product marketing strategies that drive predictable revenue
  • How to develop a strategy for marketing a product
  • Product marketing examples worth taking note of
  • How to make your value proposition exciting enough for customers
  • and much more

Links and resources mentioned

  • Learnings from Leaders
  • Modern Minorities
  • Quarantined Comics
  • 20 Nickels

Connect with Raman

  • LinkedIn

Subscribe to & Review the Predictable B2B Success Podcast

Thanks for tuning into this week’s episode of the Predictable B2B Podcast! If the information in our interviews has helped you in your business journey, please head over to Apple Podcasts, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help reach even more amazing founders and executives just like you!

  • Author
  • Recent Posts
Vinay Koshy
Follow me
Vinay Koshy
Founder at Sproutworth
Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.
Vinay Koshy
Follow me
Latest posts by Vinay Koshy (see all)
  • 5 Essential Steps to Managing a Project Successfully in Asana - March 6, 2021
  • Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth - February 27, 2021
  • 9 Proven Ways to Create a Successful Customer-Driven Marketing Strategy - February 24, 2021
Share
Tweet
Share

Filed Under: Business growth, Podcast, Strategy Tagged With: marketing strategy, product marketing, Raman Sehgal

About Vinay Koshy

Vinay Koshy is the Founder at Sproutworth. Get in touch to schedule a one-on-one chat and discuss how we can help you build your influence and boost sales, without burning out or spending your whole budget.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search this site

Recent Posts

  • 5 Essential Steps to Managing a Project Successfully in Asana
  • Sustained Competitive Advantage: 9 Simple Elements to Deliver Long Term Business Growth
  • 9 Proven Ways to Create a Successful Customer-Driven Marketing Strategy
  • What is B2B Sales and How to Create a Successful Sales Process
  • 10 Critical Functions of Sales Management That Drive Business Growth

Resources

list-building1

© Copyright Sproutworth · All Rights Reserved

This site uses cookies: Find out more.