In this episode, Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast-growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product.
Raman is the founder of 20 Nickels and hosts the following podcasts – Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include:
Some topics we discussed include:
- What is product marketing – a definition
- Why is product marketing important
- What marketers should do more of
- What is different about a product marketer, as opposed to a traditional marketer
- Raman’s view on product marketing duties
- How to create playbook that help build out product marketing strategies that drive predictable revenue
- How to develop a strategy for marketing a product
- Product marketing examples worth taking note of
- How to make your value proposition exciting enough for customers
- and much more