How to Develop a Powerful Strategy For Marketing a Product

In this episode, Raman Sehgal, a recovering marketer who spent his career working on big brands like P&G and Danone as well as fast-growing startups, like Ahalogy and TVision shares his insights into developing a strategy for marketing a product.

Raman is the founder of 20 Nickels and hosts the following podcasts – Learnings from Leaders, the P&G alumni podcast, as well as Modern Minorities and Quarantined Comics. Insights he shares include:

Some topics we discussed include:

• What is product marketing – a definition
• Why is product marketing important
• What marketers should do more of
• What is different about a product marketer, as opposed to a traditional marketer
• Raman’s view on product marketing duties
• How to create playbook that help build out product marketing strategies that drive predictable revenue
• How to develop a strategy for marketing a product
• Product marketing examples worth taking note of
• How to make your value proposition exciting enough for customers
• and much more

Related links and resources

• Learnings from Leaders
• Modern Minorities
• Quarantined Comics
• 20 Nickels
• Learn more from Wayne Mullins – Evangelism Marketing: What is it And How to Use it to Drive Growth
• Learn more from David Stellato – What is Performance Marketing and How to Use it to Drive Business Growth
• Listen to my interview with Casey Sullivan – How to Leverage a Product-Led Growth Strategy to Boost Your Results
• Listen to my interview with Tom Hunt – Marketing vs Branding: How You Can Use Both to Drive Business Growth

Connect with Raman

• LinkedIn

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