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Vinay Koshy

Vinay Koshy is the Founder at Sproutworth who helps businesses expand their influence and sales through empathetic content that converts.

Only 58% of B2C Companies Use Social Media for Market Research

February 27, 2026February 20, 2013 Vinay Koshy

Social media for market research is not a use that most people would attribute to social media. In fact social media was once looked at as only being a source… Read More

Categories Execution & Content

7 Blogging Mistakes That Prevent Growing An Audience

February 27, 2026February 14, 2013 Vinay Koshy

There is a lot written and said about blogging but somehow not so much on blogging mistakes. Blogging is supposed to be easy, simple and fun isn’t it? You punch… Read More

Categories Execution & Content

8 Content Marketing Metrics To Keep An Eye On

February 27, 2026February 7, 2013 Vinay Koshy

Are your content marketing metrics effective? Is your content marketing getting the required views? Are you getting the leads and sales you deserve? (Image credit: Flickr) While Google Analytics and… Read More

Categories Execution & Content

B2B Video Content Marketing Insights Into Purchase Behavior

March 6, 2026February 5, 2013 Vinay Koshy

Video content marketing has been used for quite sometime in the B2B space. However a recent study looks at the reasons why tech buyers turn to video. The IDG Research… Read More

Categories Execution & Content

Is Vine A Good Thing for Content Marketers?

March 6, 2026February 4, 2013 Vinay Koshy

With the release of vine integration into Twitter the question of whether Vine is a good thing for content marketers is one that seems to keep coming up. In case… Read More

Categories Execution & Content

5 Ways to Attract Social Media Followers

February 27, 2026January 31, 2013 Vinay Koshy

Yes, social media can have a great impact on your business but it can also be rather intimidating especially when it comes to attracting social media followers and keeping them… Read More

Categories Execution & Content
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