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Vinay Koshy

Vinay Koshy is the founder of Sproutworth and host of the Predictable B2B Success podcast. He ghostwrites educational email courses, newsletters, and LinkedIn content for funded B2B tech founders at seed through Series C. His work spans nonprofits, SaaS companies, and digital agencies, with a focus on content that builds genuine buyer trust before the sales conversation begins.

Zig Ziglars Lessons on Social Media Engagement

February 27, 2026December 13, 2012 Vinay Koshy

Zig Ziglars lessons on social media engagement are normally what you would think of from this famous speaker and motivational guru. Zig Ziglar passed away just last month having positively… Read More

Categories Execution & Content

Shifting Social Media Strategy for Business Relevance

June 30, 2026December 12, 2012 Vinay Koshy

Shifting social media strategy for business relevance has come a long way since businesses did not see any value in engaging with such media to gingerly experimenting with it. The… Read More

Categories Execution & Content

B2B Brand Messaging: Build a Framework That Closes Deals

July 24, 2026December 12, 2012 Vinay Koshy
A structured messaging framework diagram showing the hierarchy from core value proposition to audience-specific proof points for B2B tech companies

Learn how to build a B2B brand messaging framework that aligns your sales team and closes more deals. A step-by-step guide for seed-to-Series C tech companies. Read More

Categories Execution & Content

Marketing Content That Rocks: Lessons from Dave Grohl

February 27, 2026December 12, 2012 Vinay Koshy

  Gone are the days when with the right agency and message, any brand could get their message to their audience. In fact marketing response rates are on the decline… Read More

Categories Execution & Content

How To Create Irresistible Titles

March 22, 2026December 11, 2012 Vinay Koshy

The importance of a good title cannot be understated but learning how to create irresistible titles that convert can seem daunting. However being able to create such titles allows you… Read More

Categories Execution & Content

Mining Black Friday Tweets And Check-Ins

February 27, 2026December 11, 2012 Vinay Koshy

While I personally cannot be bothered to be out and about past 9:00pm shopping for Christmas gifts, mining Black Friday tweets and check-ins certainly produces some interesting data. Silverpop has… Read More

Categories Execution & Content
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